Loupe is a workshop company.
We bring together diverse disciplines to workshop ideas in a space that is made for tinkering and storytelling. Each project is unique and new to us, and that variety and cross-pollination fuel the pursuits that follow.
We do revolutionary automation work — the creative, exploratory, high-stakes, high-impact solutions to seemingly impossible challenges. We meet our clients as peers, embracing uncertainty together as we place big bets on game-changing opportunities.
To us, revolution can mean selling cutting-edge hardware, integrating custom software, or engineering a new solution altogether — unlocking potential in every part of the machine. These functions of Loupe are the economic engines of our creative practice:
Our software development consultancy. We are a team of Automation Software Engineers, wrenching on platforms from B&R, ABB, and Beckhoff. Our revolutionary approach to engineering consulting is structured around iterative six-week sprints.
Our hardware distribution services. We are a distribution business for revolutionary automation technology. We sell B&R, ABB and Boston Dynamics Hardware. We operate like a shop, matchmaking technology for the problem.
Our internal R&D division. Sometimes, client work drives new automation technology… but other times, we need a place to pursue ideas no one is asking for (yet). Here, we pave the way for the future and explore uncharted automation frontiers.
Our CI/CD for PLCs product. Designed for managing the full lifecycle of PLC and IPC software projects, Shuv enables you to test and push updates automatically to any system, from anywhere.
Behind our thriving ecosystem of engineers is Loupe People, our dedicated people operations. The way we think about the employee-company relationship is distinct and integral to our mission. In an environment of constant change and cross-functional collaboration, we depend on our champions of people ops to curate the vibe, support our creativity, and make work feel like home. Just as we prioritize exceptional user experiences in our work, we extend the same ethos to creating exceptional experiences for our people.
Humans respond to stories. That’s why storytelling has always been woven into the fabric of our company. Our Media Squad is a vibrant team of artists and community builders who transmit our purpose and ideas to the world. Media is our means for self-expression and our way to reach and resonate with friends we have yet to meet. Our sorcerers of media work their magic by creating compelling content to showcase new technology, share the Loupe philosophy, and invite like-minded visionaries into our ecosystem.
Loupe has long touted the application of software tools and technologies to the world of industrial automation and robotics — and now, we’ve founded a society for this new generation of engineers. Together, we’re pioneering the integration of software in machines, driving innovation straight from the plant floor.
Loupe is on a mission to revolutionize the automation industry by redefining what’s possible. We unlock machine potential with our transformational approach, building on the advances of the past to pave a way to the future.
With breakthrough ideas we empower our people and our clients to be extraordinary. We seek the revolutionary in everything we do.
We take our values very seriously. They are guiding principles that foster our unique culture and strengthen our business strategies. The Revolution is made possible by living these every day...
